Burning Balance

The outdoor Fitness- & Yogacamp was founded by the Model- & personal trainer Anna-Maria Jansen. The concept is a combination of individuell High Intensity Intervall Trainings and modern Yoga. A startup from Munich with the potential to go international.

The EYGENCY was responsible to architect a whole new brand around this concept. We created brand fitting content, developed a contemporary website and spread the word on relevant social networks.



Brand strategy and brand design. From brand positioning over Logo-Design up to business cards.


Mobile responsive as always, scrolling logo animation and a very clever booking system are making this website a top performer in service e-commerce.


Our EYGENCY content production team traveled down to Munich for a video shooting. We were shooting for only one day and cut four unique videos for different purposes.


First of all we set up all relevant social media channels. And because great content deserves a great audience we advertised Burning Balance in several campaigns on Facebook. Our web department designed a suitable landing page to collect all interested visitors. This is what we call effektive lead generation!